Digitization 101

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The place for staying up-to-date on issues, topics, lessons learned and events surrounding the creation, management, marketing and preservation of digital assets.Jill Hurst-Wahlhttp://www.blogger.com/profile/16355882159165026398noreply@blogger.comBlogger2120125
Updated: 1 year 49 weeks ago

My June schedule and thoughts about the future

Mon, 2011/06/06 - 5:15am
I have a busy two weeks ahead of me and hope that I'll see some of you.
  • June 9, 8:40-9:15 a.m.,  New York Archives Conference (NYAC), Saratoga Springs, NY - Plenary - “Convergence & Sustainability: Why Our Future is Bright”
  • June 11, 9:00-10:30 a.m., SLA Board of Directors Open Meeting (participant), Pennsylvania Convention Center, Philadelphia, PA 
  • June 12-15, Special Libraries Association Annual Conference (SLA) (attending), Pennsylvania Convention Center, Philadelphia, PA
I have been in several conversations over the last year about the future of libraries and the information profession.  My talk at NYAC will build upon some of those conversations and the thinking that is going on in various sectors.  With everything that we've experiences in the last two years, our focus has become focused on the short term (now through 2 years).  Several conversations are focusing on the next 10 years, yet I believe that we need to look 20 years into the future and what we want to see at that point in time, then decide what we can do now in order to make that vision a reality.  If you will be attending NYAC, be prepared to be challenged in your thinking and attitude!

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Article: Out of Fear, Colleges Lock Books and Images Away From Scholars

Tue, 2011/05/31 - 6:33am
Many colleges now have the ability to digitize a wide variety of collections for broad use but frequently back away. And that reluctance harms scholarship, because researchers end up not using valuable documents if they can't afford to fly to a distant archive to see them.

Good to see this topic addressed in the Chronicle of Higher Education.  It is worth reading (or skimming) the entire piece.

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Information about careers in digital asset management

Mon, 2011/05/30 - 5:06am
Henrik de Gyor has recorded two of his blog posts that provide information about careers in digital asset management (5:30 minutes and 4 minutes respectively).
Listen!
Listen!
You might also be interested in this one (3:34 minutes):
Listen!

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Videos on "Copyright and Commerce"

Tue, 2011/05/24 - 6:02am
The Copyright Clearance Center and its Beyond the Book podcast hosted a session recently on "Copyright and Commerce". The session was video recording and is available online. Very much worth listening to or watching.


Marybeth Peters, 17 minutes


Jon Baumgarten, 15 minutes


Tim Jucovy, 10 minutes

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Article: A Moment in Time Preserved 163 Years, Newly Accessible

Mon, 2011/05/23 - 5:26am
It is worth reading the entire article. Here an excerpt:
The library had the original eight polished silver plates, each 6 ½ inches by 8 ¼ inches, in storage for over 60 years. Now it has raised about $150,000 to preserve and safely display the irreplaceable plates in special housing at its main building downtown.

As part of the project, the library has also installed two giant touch screens that use digital microscopy to zoom in on high-resolution images from the entire two-mile stretch of riverfront. The Eastman House, with the aid of a Getty Foundation grant, bought equipment to magnify the panorama’s imagery by 16 times. A few individual zooms can be magnified 32 times. The library's press release is here.

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Article: Google Shuts Down Ambitious Newspaper Scanning Project

Fri, 2011/05/20 - 5:40am
Yes, Google is shutting down one of its digitization efforts.  In a statement to Search Engine Land, a Google spokesperson said:
Users can continue to search digitized newspapers at http://news.google.com/archivesearch, but we don’t plan to introduce any further features or functionality to the Google News Archives and we are no longer accepting new microfilm or digital files for processing.Google's efforts were in partnership with several North American newspapers, ProQuest and Heritage Microfilm, according to a 2008 news report.

In reporting on Google's decision, the Boston Phoenix wrote:
News Archive was generally a good deal for newspapers -- especially smaller ones like ours, who couldn't afford the tens or hundreds of thousands of dollars it would have cost to digitally scan and index our archives -- and a decent bet for Google. It threaded a loophole for newspapers, who, in putting pre-internet archives online, generally would have had to sort out tricky rights issues with freelancers -- but were thought to have escaped those obligations due to the method with which Google posted the archives. (Instead of posting the articles as pure text, Google posted searchable image files of the actual newspaper pages.) Google reportedly used its Maps technology to decipher the scrawl of ancient newsprint and microfilm; but newspapers are infamously more difficult to index than books, thanks to layout complexities such as columns and jumps, which require humans or intense algorithmic juju to decode. Here's two wild guesses: the process may have turned out to be harder than Google anticipated. Or it may have turned out that the resulting pages drew far fewer eyeballs than anyone expected.The lesson is that jumping on the Google bandwagon can be good thing, if the wagon keeps on moving. A lesson that those involved in Microsoft's book digitization program also learned the hard way.

Addendum (10:53 a.m.): Gary Price at INFOdocket wrote a good piece on this.  Price noted:
New leadership is in place at Google and new leadership can often bring changes. This is likely one of them.

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Wayback Wednesday: Looking at the future of libraries [Important for New Yorkers]

Wed, 2011/05/18 - 4:22am
The timing of Seth Godin's blog post about libraries on Monday was fortuitous because Monday I was part of a discussion on that topic at the Regents Cultural Education Committee in Albany, NY.  There are indeed many discussions occurring on what libraries will or should be in the future.  Even though there is no agreement, all of the discussions are very necessary so we can get every idea and every option out on the table.

To that end, the Regents Advisory Council on Libraries began last year to solicit input in order to "develop and recommend to the Board [of Regents] a 2020 vision for library services and an innovative plan for ensuring the greatest access to information for all New Yorkers."  Our public work on this began at the NYLA conference last November.  This spring, we asked people to repond to 10 questions and nearly 100 responses were received from individuals and organizations.  A timeline has been developed for seeking additional input and then developing a draft - and final - plan.  While we will keep the Regents in the loop along the way, we have promised to have our final plan to them by May 2012 and ready for their approval.  All of this work is in an effort to update the statewide plan developed in 2000.

On Monday, Norm Jacknis, John Hammond, Sara Kelly Johns, John Monihan, Mary Mary Muller, Louise Sherby, Jerry Nichols and I met with Regents Tilles and Dawson (chair and past chair of the Cultural Education Committee) and Regents Cea, Norwood and Cottrell, who are not part of the committee but who were compelled by the topic to attend the meeting. (As is often the case, there was a competing meeting, which some CE committee members needed to attend.) While it is clear that the Regents are interested in a positive future for our libraries, it seems - to me - that the articulation of that future needs to place libraries firmly and obviously in context with the other educational activities (and changes) occurring in the state.  While you may think that this is obvious already, then consider that the connections need to be blatantly obvious not only to the Regents but to all of the other stakeholders (including members of the education and business communities). 

As they have in the past, the Regents connected libraries in the discussion to other cultural heritage and educational organizations, as well as other cultural activities.  Like us, they don't see libraries as standalone entities.  They do want those connections to be meaningful and visible.  It is as if they are throwing their arms wide open and (in their best Southern drawl) saying "y'all".  Recognizing that libraries are entwined in their communities with other organizations, etc., the Regents have asked that we solicit input for the 2020 vision from a wider cross-section of people and we'll do that.

Back to Seth Godin, who is fueling a public and heated discussion on libraries.  This time, people are agreeing with him, but some don't agree totally with him.  Allow me to pull some highlights from his blog post.  Godin wrote:
A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.He then spent a lot of time talking about books, which makes me wonder if he understands what libraries actually do.  But then he  wrote:
The library is no longer a warehouse for dead books. Just in time for the information economy, the library ought to be the local nerve center for information.And...
The next library is a place, still. A place where people come together to do co-working and coordinate and invent projects worth working on together. Aided by a librarian who understands the Mesh, a librarian who can bring domain knowledge and people knowledge and access to information to bear.Thankfully, Godin ends up advocating the type of libraries that we all want.

As you ponder about Godin's blog post and the future of libraries, here are excerpts from some of our colleagues:

:
Whether it's a library, museum, shop, or government office, it's the people who work there that create a connection to the information and value of the institution, one person at a time.Bobbi Newman:
We ARE fighting for the future of the librarian as a producer, concierge, connector, teach and impresario, but we know to do that we need books. We need the information contained in those books, so we DO need “clever ebook lending solutions”. Information is not free, it costs. One of the many roles of the public library is to ensure that all people have access to that information.Nancy Dowd:
I know many of you may feel we are already doing these things. We’ve been calling libraries community centers and offering tech support and classes, but I think Seth is calling for a new mindset. He isn’t asking us to improve what we are doing, he is suggesting that we need to change the core thinking of what we do, re-imagine the core purpose of why libraries exist. Revamp our perceptions from “people should” to “people are” by accepting that the changes in technology are changing the needs of people. It isn’t that we need to add a tech center, it’s that we need to change our mindset. Don’t be disappointed that people aren’t reading; embrace communication as a fluid process that encompasses all mediums- print, visual, auditory. People are free to use whatever medium they chooses to use to communicate the ideas. Don’t be worried that people aren’t using the “best” resources; understand that information needs are relevant to the solutions people are seeking. Don’t defend the need to remain the way we are because we must provide internet access or books to the poor, look beyond to see a world where connections are the commodities that people will need to succeed. Buffy Hamilton:
My takeaway from Godin’s post is that we may not all agree on the details, but the value of these kinds of posts is that they can initiate and sustain conversations about how we can better improve the work we do and the roles we play in better helping our communities. Diane Cordell:
Change is not only an option, change is an imperative. Don't just get your feathers ruffled: inquire, assess, learn, adapt. Evolve. Wayback Wednesday posts are meant to surface information from previous blog posts in order to keep that content alive.  This one, however, is a reminder that this topic is not new to Digitization 101.  Related Digitization 101 blog posts:

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Podcast interview with Jack Van Antwerp on digital asset management

Tue, 2011/05/17 - 10:12am
Henrik de Gyor does weekly podcasts on digital asset management. All are interesting (especially the recent ones that provide career advice). This one (12 min.) struck me as being a great overview of the benefits of a DAM in a way that most people would understand.

Listen!

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Call for Contributions: iPRES 2011, Nov. 1-4 in Singapore

Fri, 2011/05/13 - 9:02am
I received this in email. Oh, how I wish iPRES was streamed live...

Call for Contributions
iPRES 2011 - 8th International Conference on Digital Preservation of Digital ObjectsNovember 1-4, Singaporehttp://ipres2011.posterous.com
iPRES, the main international conference on digital preservation, is calling for proposals for original full and short papers, panels, workshops, posters and demonstrations.

Topics of interest include, but are not limited to:
  • Domain-specific Challenges (Cultural Heritage, Technical and Scientific Processes and Data,
  • Engineering Models and Simulation, Medical Records, Corporate Processes and Recordkeeping, Web
  • Archiving, Personal Archiving, e-Procurement, etc.)
  • Systems Life-cycle (Requirements, Modeling, Design, Development, Deployment and Maintenance)
  • Trusted Repositories and Governance (Risk Analysis, Planning, Audit and Certification, Business Models, Cost Estimation, etc.)
  • Case Studies and Best Practices (Processes, Metadata, Systems, Services, Infrastructures, etc.)
  • Innovation in Digital Preservation (Novel Challenges and Scenarios, Innovative Approaches)
  • Added-value of Digital Preservation (Emerging Exploitation Scenarios and the Long-Tail of Digital Repositories and Archives)
  • Training and Education
  • Theory of Digital Preservation
Call for Papers - iPRES 2011 invites submissions for full and short papers reporting on novel previously unpublished work. Full papers are expected to report innovative research work, while short papers are expected to present new relevant challenges and work in progress. All papers will be peer-reviewed by at least 3 members of the scientific Program Committee. The accepted papers will be published in the iPRES2011 proceedings (in digital).

Call for Posters and Demonstrations – Submissions are encouraged for a special session that for posters reporting emerging issues or work in progress, and also for demonstrations of innovative systems.

Call for Panels - Proposals for highly relevant panels are welcome. Panels are expected to be important community building actions, by promoting discussions on relevant issues and be presented by provocative expert panelists willing to engage with the audience.

Call for Workshops - Proposals for workshops, to be held after the main conference, are welcome.

Instructions for Submissions
  • Proposals for full (8 to 10 pages) and short (4 pages) papers, and for posters or demonstrations (2 pages) must be submitted to the electronic submission system according to the conference’s template:
  • Proposals for workshops or panels must be submitted by the workshop or panel chair, by email, to ipres2011@gmail.com
  • Proposals for panels must detail the subject, the intended experts’ panel, and the proposed model of interaction with the audience (this is going to be a key detail in the evaluation of the proposals).
  • Proposals for workshops must detail the subject to be covered, the process for the call for participation, the important dates, the duration, and the proposed organization and scientific committees.
IMPORTANT DATES
  • 15 June 2011 - Workshops proposals due
  • 01 July 2011 – Full and short papers, posters and demonstrations proposals due
  • 22 August 2011 – Panels proposals due
  • 28 August 2011 - Acceptance notification
  • 15 September 2011 - Camera Ready Full and Short Papers
  • 30 September 2011 - Early Registration
Previous iPRES Conferences: http://rdd.sub.uni-goettingen.de/conferences/ipres/ipres-en.html

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Reports on maximazing the effectiveness of your online resources

Tue, 2011/05/03 - 5:10am
Stuart Dempster sent this message to me a while ago and now having flipped through the three documents, I'm sorry that I didn't get this blog post up earlier.  There may be nothing startling here, except the recognition that we do owe it to our funding agencies to use every option to ensure that our online resources are broadly used.

Maximising the effectiveness of your online resources

The proliferation of computing and network devices has meant that, over the past 10 years, the internet has become the primary driving force in the access, use and engagement with information. Easy access for all to simple social networking and the explosion in interconnectedness has also turned marketing on its head forever.

In an age when media, business, government and almost every aspect of modern society vies for the users’ attention, how can we ensure that the resources that are being created through public funds reach and engage with their constituent audiences?


The reports, guides and case studies below summarise the key principles in maximising your online effectiveness and present a condensed version of the highly successful series of workshops commissioned by the Strategic Content Alliance and undertaken by JISC Netskills in 2010. Pictures, videos and materials from the workshops which supplement this work can also be found at: http://scamore.eforum.org/cgi-bin/default?section=about

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Video: Google’s Secret Class System (and it does mention digitization)

Sat, 2011/04/30 - 11:40am
Gizmodo has an article and link to video (below).  The article states:
Google [employees] work under a caste system: employees wear different colored badges to indicate their status. That's not new or surprising, and doesn't really mean much, other than that you can spot a Google intern (literally) a half a mile away. They're the ones in green. White badges are full-timers, and red badges—numbering in the thousands—are contractors...there are the yellow badges. A class of employee that exists largely apart from the rest of the Google hive, sequestered to building 3.1459~, denied the benefits that nearly everyone else shares in. As it turns out, those with yellow badges are reportedly scanning materials for Google Book Search.

The video is Andrew Norman Wilson discussing how he stumbled upon this information.  In the video, Wilson's delivery is purposefully flat, perhaps to take the emotion out of the piece and leave you focused on the words and images (both on the screen and those being created in your mind).  It is both a news story and an art piece

If you decide to watch the video, be sure to read the Gizmodo article too for a slightly different perspective.

BTW Andrew Wilson is a 2006 graduate of Syracuse University's Newhouse School of Communications, which makes me even more interested in the video and story. (Go Orange!)

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Event: JPEG 2000 Summit

Thu, 2011/04/28 - 5:18am
As received in email...
JPEG 2000 SummitMay 12-13, 2011Library of Congress, Washington, DC
Register here:  http://www.nccsite.com/jpeg2000/  Registration deadline:  May 5, 2011
The Library of Congress will host a JPEG 2000 Summit on May 12-13, 2011. Th= is program is being sponsored by the Federal Agencies Digitization Guidelin= es Initiative and supported by the National Digital Information Infrastruct= ure and Preservation Program (NDDIIPP).
The objective is to bring together JPEG 2000 users, developers, and other interested parties for two days of education, information sharing, discussion and planning related to the current state of JPEG 2000 in the cultural heritage community. The meeting is aimed at members of non-profit and Federal institutions engaged in digitizing cultural heritage materials.
The summit will include an international group of experts and representatives from institutions currently employing JPEG 2000 or researching the benefits/risks of using it as part of their workflow.
The program starts with a half-day tutorial on JPEG 2000 on the morning of the first day, followed by two sessions of presentations. The program will conclude on the afternoon of the second day with a small invitation-only working session to identify key objectives and collaborations for broadening the understanding and use of the technology.
**There is no fee to attend, but registration is required due to limited seating. Participants may register for the tutorial, for the presentation sessions, or for both.
For more information and to register, click here:  http://www.nccsite.com/jpeg2000/

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Event: Archiving 2011

Fri, 2011/04/22 - 6:23am
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} FamilySearch and the Society for Imaging Science and Technology invite you to Archiving 2011, the international digital archiving conference covering the most pressing issues in imaging technology, digital access and preservation.
Archiving 2011 offers a unique opportunity for imaging scientists and those working in the cultural heritage community (curators, archivists, librarians, etc.), as well as in government, industry, and academia, to learn from peers and experts about:
  • Developing a digital archive with appropriate processes and flows
  • Preserving and providing access to digital artifacts
  • Latest trends in imaging science technology
The conference will be held May 16-19 in Salt Lake City, Utah at the Salt Lake City Marriott Downtown.The Archiving 2011 Conference Committee has put together a technically rich meeting that balances an exciting papers program with fun and interesting networking events.
The stimulating program includes more than 30 oral presentations and a host of interactive papers. The program also contains behind-the-scenes tours of cultural institutions and the following industry-leading keynote speakers:
  • David Ferriero, 10th Archivist of the US National Archives: Creating a Digital Future: The National Archives and Information Technology
  • Jay Verkler, President and CEO, FamilySearch International: Preservation in a Digital Age
  • Michael Wash, Deputy CIO, US Department of Transportation: Preservation Starts from the Beginning
The Archiving 2011 program and additional information are available at http://www.imaging.org/ist/conferences/archiving.Mark your calendar for what promises to be an outstanding program at Archiving 2011.Wayne Metcalfe and Kate Zwaard, General Co-Chairs

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Event: 7th International Digital Curation Conference - CALL FOR PAPERS

Thu, 2011/04/14 - 6:03am
As received via email.

7th International Digital Curation Conference - CALL FOR PAPERSTitle: "Public? Private? Personal? navigating the open data landscape"5 - 7 December 2011, Bristol, UK
IDCC11 will be presented by the Digital Curation Centre, UK in  partnership with the Coalition for Networked Information (CNI). The Programme Committee invites submissions of papers that reflect current concerns in digital curation and specific concerns arising from our conference theme:
  • Lessons learned from the inter-disciplinary use of open data: examples of enablers, barriers and success stories
  • Curation of mixed data collections, with open and sensitive or private content
  • Gathering evidence for benefits of data sharing
  • Building capacity for the effective management, sharing and reuse of open data
  • Scale issues in the management of sensitive data
  • Tensions between maintaining quality and openness
  • Linked data, open data, closed data and provenance
  • Technical and organisational solutions for data security
  • Developing new metrics for open data
  • Ethical issues and personal data
  • Legislation and open data
Full details of the Call for Papers can be found at: http://www.dcc.ac.uk/events/idcc11/call-papers

Submissions will be accepted from 9 May 2011

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Wayback Wednesday: Seth Godin

Wed, 2011/04/13 - 8:22am
It has been announced that Seth Godin will be speaking in Syracuse on May 17 as part of the Famous Entrepreneurs Series.  Of course, the first thing that came to mind was how Godin rubbed librarians the wrong way in January 2010 (post, post).  I also thought of a blog post I did in 2008 for SLA about his appearance at the SLA Annual Conference in Seattle.  Then searching my older posts here, I've realized that I've mentioned Seth Godin quite a few times.

First, here is an excerpt from my SLA blog post about Seth Godin:
Wednesday afternoon was the closing keynote speaker and the Association's annual meeting.  A year ago, I knew that "the event" of the conference -- for me -- was going to be Seth Godin's keynote.  I had read his book Unleashing the Ideavirus on my PDA and have followed his blog for a number of years.  Godin recognizes that changes that have occurred in marketing in recent years and the need to change our paradigm from shouting our message at everyone to getting people in our niche to spread our message themselves.  Some people seemed to be typing every word he said, so I hope his points better than my notes (e.g., here).  Here are some quick thoughts from my chicken-scratch:
  • "Ideas that spread win."
  • "The people who don't know they have a problem aren't listening to you."
  • "The spamming isn't working the way it used to." (Meaning that inundating people with messages isn't working.)
  • "the amount of noise...is excessive."
  • "Every Google search is its own [media] channel."
  • "Connect people who want to talk to each other."
Rather than finding customers for our products, we need to find products for our customers.
Rather than insisting on commitment before success, we need to have success before commitment.The "marketing" cycle is now Be Remarkable --> Tell A Story to Your Sneezers (those who will spread your message) --> They Spread The Word --> Get Permission (from those who are interested in you) --> Be Remarkable {and the cycle continues}There were four questions asked at the end of his presentation, and I asked one of them.  I had read Unleashing the Ideavirus on my PDA and wondered what he had learned about the future of the book from that experience.  Godin said that books have become souvenirs, memorabilia and artifacts.  He originally disseminated  Unleashing the Ideavirus as an ebook for free and it was quickly downloaded by thousands of people.  After a while, people asked for a print version that they could have on their shelves and point others to.  Do we use all of the books we own?  Not really.  In fact, he had just given away his entire business library because he found that he no longer referred to the hardcopy books.  So what was the lesson he learned?  Give away information.  Write short books and given them away.  Then have people pay for the longer version or a customized version of the book. He said he made more money on a free book, than many have on books that they sold in hardcopy.  "Free" allowed his message to spread quickly and then got people to talk to him and hire him. And here are links to other blog posts where I've mentioned Godin while talking about a variety of different topic:  (Enjoy!)

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UNYSLA Spring Meeting: Toot Your Own Horn: Measuring & Meeting Your Objectives

Fri, 2011/04/08 - 2:26pm
Today the Upstate New York Chapter of the Special Libraries Association has its spring meeting and the theme was "Toot Your Own Horn: Measuring & Meeting Your Objectives". The speakers were Jim DelRosso, Sean Branagan and myself.

Why Assessment Matters: Defining Your Results -- You can see my slides below. My key message is that we -- libraries, librarians, library services/projects -- need to capture how we are impacting our users in the near-term as well as for the long-term.   (Yes, think long term!) The data and stories are important for demonstrating our worth to our administration or management.   Yes, we do great at capturing numbers such as circulation or number of users, but not always how our services have changed or impacted our users.   Can you assess the impact that is occurring now?  In the future, can you do another assessment to see what the continued impact has been?
Plural of Anecdote: Assessing the Success of a Digital Repository -- Jim DelRosso talked about the Digital Commons@ILR and how they have assessed it.  Three things stood out to me:
  • Define your target audiences and then create personas to represent each target audience.  (Jim said he got this from someone who is in the Boston area, but I didn't catch the name.)  The persona is created by understanding what the demographics of the that audience (group of users) is, as well as other information that makes that group of users different from other groups of users.  The persona is the "picture" or description you can refer to so when you talk about your target audience (users), you have persona to help you can visualize what that audience looks like. 
  • You need data and the anecdotal stories.  In fact, sometimes the data will tell you a story OR point out that there is a story there that you don't know.  Jim noted that we always tell stories.  He also said that we make up stories when we see data, so why not provide the stories rather than having people make up stories that could be misleading?
  • Sometimes you only need one story (or one data point).  Jim told a story about one use of the Digital Commons that got other people interested in it as well as outside recognition.  One use.  Don't ignore stories even if they are based on what seems like a small use or data point.  They could be very powerful evidence.
Branding and Message Development -- Sean Branagan talked about how you develop a brand and told a number of stories.  Your brand should be distinctive and communicate what makes you -- your library, your service -- different from others.  It occurred to me that libraries don't do a good job at talking about what makes our individual libraries unique (and why each library thus needs to exist).

One activity that Sean advocated that we do is to create a 500-word story about our specific libraries or services (one story per library or per service).  The story (narrative) should communicate what the service is and how it should be used, its benefits, etc.  It needs to talk about the service from the user's point of view.  Once you have that narrative, start cutting the number of words used.  Go from 500 words to 125 words, which means you need to select your word more carefully and think about what is important to communicate about the service.  Once that is done, edit down to 50 words, then down to 25 words.  After you have described the service in 25 words, edit down to 10 words and then to three words. The three-word description is likely your tagline or slogan; however, you may find the 10 or 25 word description to be appropriate to use on different marketing pieces.  It is likely that the 125 and 500 word versions will be narratives that could continue to be used internally to remind staff about the vision of the service.

I can see the benefit of creating personas and stories, yet I know that neither is easy and that many will not stop to do the exercises.  However, I can see the benefit in both and will look to incorporate those activities into one of the classes I teach (Planning, Marketing and Assessing Library Services).

Finally, I have to give thumbs up to the ice-breaker activity Chris Miller had us do. He gave each of us a piece of paper that contained a space for us to each write a question we would ask others over lunch.   The paper then has spaces for 11 names and answers.  Our task was to ask our interview question (e.g., where is your favorite place to go for a walk?) to 11 different people and write down their answers.  After lunch, each person was introduced and then we chimed in with any pieces of information we had learned about him/her.  With ~25 people in the room, it took a half hour to get through everyone, but it was fun and informative!  We all learned something new about each other and it definitely was different than the normal introductions.  I can see using that exercise again.

The Upstate New York Chapter will have another meeting in the fall.  The web site and the chapter's email list will be used to announce it. 

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Audio interviews with Ulla de Stricker & Jill Hurst-Wahl on defining and creating your success

Wed, 2011/04/06 - 2:35pm
Dennie Heye in the Netherlands interviewed myself and Ulla de Stricker about our book, The Information and Knowledge Professionals Career Handbook: Define and Create Your Success, for the SLA Europe Chapter. Dennie asked use about the book in general, then narrowed in on a couple of specific chapters.  Our interviews are indeed different, so feel free to listen to them both.

Interview with Jill (20 min.) - Jill talks about the valuable concept of social capital and the importance of using business cases to sell our ideas to management and stakeholders.


Interview with Ulla (~15 min.) - Ulla explains how the book is a collection of many years of experience, the myths around writing a good resume, why you need a professional tag line and why passion alone does not sell an idea.


Related blog post: Announcing: The Information and Knowledge Professional's Career Handbook: Define and Create Your Success

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CIL2011: Final wrap-up and looking toward next year

Sat, 2011/04/02 - 9:00am
It's been over a week since the Computers in Libraries Conference ended and I'm finally writing my last blog post about the event.  Consider this stuff that didn't fit anywhere else.

What's in a name? I had several conversations this year - outside of the conference - about the conference's name.  The name "Computers in Libraries" no longer captures what the conference is about.  This is a conference that attracts people that are passionate about what libraries can do, who are creative in their approaches (innovators), and who - yes - see technology as an enabler, but not always as the most important thing to consider.

Renaming the conference would be a hassle, but could broaden interest in the yearly event.  Perhaps there is an appropriate name with the same acronym?  Creative Innovations in Libraries (CIL)

The CIL web site - I have always appreciated the CIL website, which contains information on all of the sessions, speakers, etc.  It is easy to navigate and requires nothing special in order to use it.  Information Today always makes the presentations available on the web site, after the conference is over, for anyone to review.  That level of sharing reflects the level of sharing that the CIL community desires (and on occasion has demanded).

Mobile conference program - This year, Information Today launched a mobile conference program and told people how to add it to their smartphone's home screen.  Nothing like having the program on your phone so you can quickly check what sessions are going on, where they are, etc. 

Add sessions to your calendar - There was also an iCal version of the schedule that was available for people to add to their Google calendar.  And once in Google, it could be synced to other calendar programs.  Again the emphasis was on making it easy for people to access the schedule.

For those three things above, Information Today gets two thumbs way up!

A community - CIL isn't just a conference, it is a community that welcomes new participants.  I don't know that newcomers always recognize that they can (and should) engage in conversations with anyone and everyone that is at the conference.  It is through conversations that we all learn. And...yes...important learning does happen outside of the sessions.

Next year - CIL 2012 will be held March 21 – 23, 2012 at the Washington Hilton.  I'd encourage you to find a way of getting there in order to hang out with this creative and innovative group of people (all 2000 of them).  Yes, there are less expensive hotels in DC and you can cut costs even more by sharing a room.  If multiple people come from the same organization, Information Today has offered a price break in the past and I'd hope they would continue that.  

If you are interested in presentation at CIL, look for the call for proposals likely in August-September 2011 (my guess). 

And let's hope that the Washington Hilton has spent money upgrading its communications network and Internet connection.  While CIL isn't just about technology, this is a group that carries a lot of technology with them and we want/need reliable Internet access!


Related blog posts:

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CIL2011: Three Keys to Engaging Digital Natives

Sat, 2011/04/02 - 6:57am
I'm just realizing that I hadn't published this blog post from Tuesday, March 22.  My apologies. 

The Tuesday keynote speaker is Michelle Manafy - Director of Content, Free Pint Limited.

(BTW I wish her screen shots were larger.  The graphics on her PowerPoint template take up too much space.)

Her three main points were:
  • Public opinion not private lives
  • Knowledge sharing not knowledge hoarding
  • Interactions not transactions
The remainder of this blog post are rough notes from her talk, including pointers to many web sites that she mentioned.

The term digital native was introduced in 2001.  Digital natives have had a lifelong immersion in digital technologies. They actively speak the language of digital phones, the Internet, etc.  Many of the people in the room at CIL

By the time they graduate from college, they will have:
  • spent 10,000 hours playing video games
  • sent or received 200,000 emails and IMs
  • spent 10,000 hours talking on cell phones
By 2018, digital native will have transformed the workplace, changing organizations, sweeping away may previous expectations in the process.

Andy Warhol's saying "everyone will be famous for 15 minutes" has change to "everyone will be famous to 15 people." - Tara Hunt, The Whuffle Factor

Shift in privacy, for example:
  • IJustMadeLove.com
  • Police routinely monitor Twitter for gang activity.  Gang members openly use Facebook to talk about their lives.
It is a communal generation.  They will gladly share details of their lives.

The inclination to live publicly allows police to crowdsource an investigation.

Social sign-on -- allow people to sign onto your site using their ID from their social site (e.g., Facebook).  Allows for more information sharing and community building.

TakingItGlobal - leveraged social sign-on to integrate user data, to create a sense of community, and to allow users to promote TakingITGloblal back in their social networks.

SparkNotes

"Crowdsoucing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people." - Jeff Howe

HAUL videos (Youtube) - videos about shopping sprees (hauls)

When we bring digital natives into our organizations, we then limit they're ability to innovate through information sharing.

Quirky - social product development - provides real-time market feedback.  Marketing starts will the product is being discussed and well before it gets to market.


Local Motors - the largest community of car designers.  All vehicles are designed in an open community process.

ProPublica - Crowdsourced journalism

DigitalKout (sp?) - play games to improve the accuracy of scanned documents.

Schools app - on Facebook - allows universities to create private areas in Facebook.

Knowledge shared is power.

Digital natives are more likely to purchase products and services that they helped to create.  They also have more confidence in peer created/shared content.

This is a generation that wants to do business with itself.

Kids today have a really different view of currency.  Currency doesn't need to be money.  It could be ratings and reputations.

Companies need to engage their users - listen, respond, react.  Be constructive.

Threadless - crowdsourced t-shirt designs


PBS Digital Nation Project - Project team posted rough video from the project.  User feedback was factored into the documentary.  People are still engaging there talking about how living digital has changed their lives.

There is a UK library that is being rebuilt and re-envisioned from the ground up.  Want to build a community around information.  They are going to leverage mobile technologies.  The library is leveraging QR codes, GPS and virtual reality to help users navigate the physical library.

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